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Regardless of your niche, to call today’s business landscape “competitive” would be an understatement. With so much competing content, it’s becoming increasingly difficult to stand out as a brand and grab your customers’ attention. It’s no longer about creating a business website and sharing some content on your social media profiles to drive traffic and…

Human psychology plays an important role in marketing. According to harvard professor gerald zaltman . An overwhelming “95% of our purchasing decisions happen subconsciously. And at the heart of all of. These decisions are emotions and uncontrolled urges that really shape buyer behavior. In fact, even on the marketing side, you’ll find that most. Experienced marketers and brand consultants…