Social Media Marketing Strategy: Benefits

Adding video to your social media marketing strategy can be a game-changer. If done right, it will take your business to new heights. If you don’t include video anywhere in your strategy, you’re falling behind. But don’t worry, it’s not late to start.

Videos are becoming one of the most consumed types of content on the internet, if not the most consumed. Research shows that people watch an average of 18 hours of video per week . Creating videos provides an excellent opportunity to educate, inform and entertain people in a fun and interactive way.

If you want to get an idea of how video is catching on, Wordstream reports that more than 500 million hours of content are watched on YouTube every day !

But why are videos so popular?

One of the reasons videos are so attractive is whatsapp korean number because they are easy to consume. It is less tiring to watch a video than to read a book or article. Research shows that 68 percent of people prefer to watch a video compared to 18 percent who prefer to read an article.

A second, more physiological reason is that movement attracts attention. Videos appeal to two of our senses: sight and hearing. A combination of these two elements helps improve our consumption of information. Ninety-five percent of viewers retain a message better when watching a video .

Benefits of Using Videos on Social Media

Now that you know some reasons why people watch videos, let’s look at how they can help your business.

1. Grab people’s attention

Our eyes are drawn to movement, so we’re naturally drawn to video. Additionally, videos are great for presenting and sharing information in a visually appealing way. To grab the viewer’s attention, the first two to three seconds of your video should have something that hooks them. What you present in the first few seconds is crucial. Video presentation tools can improve the visual appeal of your videos, not only grabbing viewers’ attention but also increasing your complete guide to social signals their impact and engagement with your audience.

2. Creates trust

One of the best uses of video is to showcase your brand’s personality. Showcasing your company culture can increase your credibility with consumers. They can be a great way to connect with audiences on an emotional level, creating a greater sense of trust.

3. Influences buyer decisions

Videos also have a strong influence on purchasing decisions. Most people end up buying a product or service from a brand after watching their video.

4. Great return on investment

The rewards that videos can afb directory bring are amazing. Marketers have seen an overall increase in website traffic, lead generation, and sales. It has even led to lower bounce rates. Videos generate more engagement than any other type of post. One study shows that 74 percent of marketers say videos had a better return on investment than static posts like images.

Use these types of videos to showcase your brand

There are many types of videos you can add to your social media marketing strategy. Try these video ideas to showcase your brand. If you’re looking to create a video popup, be sure to check out our top tips for creating engaging video popups .

Tutorial/How-To

This is an easy-to-create video that is both informative and effective. These videos provide step-by-step instructions on how to solve a problem, learn a technique, or use a product/service. This helps you build credibility as an industry expert on the subject. Adobe’s video on how to create an animated illustration is a great example. Here, Adobe not only shows you ways to use its software Photoshop, but also teaches you a skill; in this case, it’s how to create an animated graphic.

corporate culture or behind the scenes

Videos about your company culture are a fun way to showcase the people who work there and the environment you create. Viewers connect with people, not a company or a product. Revealing what goes on behind the scenes is a great way for you to connect with potential customers on an emotional level.

This video from Nike tells employees about their experiences there. It’s a great way to show you what the workplace is like and what a typical day looks like, so you can get a better feel for the company culture.

product demonstrations

These are similar to a tutorial, but much more detailed. Think of it as a visual instructional brochure. This is where you can break down every aspect of using your product or service in a way that words or pictures can’t. Buyers love watching this type of video because it lets them know what to expect from the product. Nespresso does a great job showing how their product, the Nespresso Pixie, works.