Ideas for businesses to grow their email list
Building an email list and using it for promotional purposes could be one of the cornerstones of successful marketing.
However, the problem with email marketing is that it is difficult to convince people to sign up and become subscribers. Companies try different methods to build solid email lists. In fact, it is common to buy an email list. Such an approach should be avoided for two reasons:
- In most cases, an email list you purchase does not have your target customers.
- The emails in a purchased list have not consented to being added by you, which means that if they receive a promotional email, they will mark it as spam and report you, which will damage your email sender reputation.
Instead of wasting money on pre-prepared email lists, a brand should grow its subscriber count organically. This article will share some strategies that will help you grow an email list and turn it into a means of increasing brand awareness and attracting new customers .
Create incentives for potential subscribers
One of the easiest ways to get people to click whatsapp number russia the subscribe button is to offer them something in return. When it comes to email lists, the choice may be slim. Moreover, a lot depends on what kind of company you are actually dealing with.
When it comes to incentives, think about what you can offer potentially interested people. Perhaps a 10% discount on their first order would get them to sign up for an email list and complete the transaction? You could also offer free shipping on free orders for anyone who joins an email list.
While some of these incentives may seem pretty paltry, they can still work when you consider that every little bit helps.
Create an attractive email signup form
People won’t sign up for an email list if it’s hard to find. It’s recommended to place the signup form prominently on the website. The sidebar of a website is a common place to place an email signup form.
Some websites also have a policy of creating a popup that appears to visitors. This popup asks people to sign up for an email list and usually offers incentives, such as those mentioned in the previous section.
Whether pop-ups increase subscriber rates is 5 amazing reasons why you need to start a blog difficult to determine without proper testing. Certain people will find them annoying and may even leave the website because of the pop-up. Others may find it useful because they want to become subscribers.
Finally, make sure there are no distractions that prevent website visitors from noticing an email subscription button. If the goal is to grow an email list, you shouldn’t clutter the website with other call-to-action buttons.
Choose words carefully
The difficulty of writing compelling copy is agb directory clear. When it comes to email signups, you usually don’t have that much leeway. It wouldn’t look good to write a long text in the email signup section of a website. If anything, such an approach will likely discourage people from signing up for an email list.
In addition to polishing the copy and making the most of the few words available, businesses should also try out different fonts, colors, and sizes. It will take some time to test different variations, but that’s to be expected if you want to land on a variation that gets the most clicks.
Use the waiting list
Fear of missing out is one of the considerations for those who want to gain more subscribers. For example, if there is an offer for an online course that can only be received by subscribing to an email list, why not limit the number of places available?
