How to get website visitors

A free trial can be your best selling point because once the customer is interested in your product, it is easier to upsell.

Sounds simple, right?

But there is a catch.

How do you get visitors to book these free trials?

The plan is to get them to sign up and upsell, but the challenge is getting them to take the free trial in the first place.

Well, if it were that easy, the internet wouldn’t be full of guides on how to increase your free trial signups.

The challenge is real and you have to pull your socks up.

All set? Let’s start by understanding five proven strategies to increase free trial signups.

Five Proven Strategies to Increase Free Trial Signups

video landing pages

You want visitors to sign up for your free trial, job function or professional person and industry email list but the fact is that whether it’s your free trial or the most expensive plan, visitors sign up for added value.

If they see a solid value proposition, they will sign up. This means your efforts need to be focused on conveying your product’s value proposition, not over-promoting it.

Once the visitor lands on your landing page , your job is not to let them go back. Even if you aren’t able to sell anything, you need to be able to embed your product’s value proposition in their mind so that they might think about it later.

To do this, your landing pages need to scream value. But don’t make them too long-winded and text-heavy.

That’s another challenge

How do you communicate your value proposition and show what your product can do without being too textual?

Well, the answer is simple. Videos!

It’s true that a landing page can’t convey everything and may not look convincing enough, but incorporating videos can be a game-changer.

Statistics have shown that 84% of people have been advanced facebook advertising tools to increase roi convinced to purchase a product after watching a brand video.

When you include a video on your landing page, you’re doing much more than just communicating your value proposition.

Videos instantly add a human touch to your sales pitch. Compared to a long paragraph about your unique selling points, a video can do the job in a more engaging way.

When your visitors see a human presenting the product to them, they immediately get the assurance that they are dealing with a credible brand

Would you like to experiment with videos?

StoryXpress’ free screen recorder can get you off to a great start. Use the Screen Recording Chrome extension to quickly create webcam and screen videos for your prospects.

You don’t need to invest in fancy (and expensive) video creation tools like a DSLR or tripod, especially if you’re a beginner. Be it creating a quick sales video for your cold outreach or following up on an already engaged prospect, having tools like these will get you covered.

The real game-changer here? You can even add CTAs to your videos. This means that even though your prospect is very engaged with your video, you can direct them to your opt-in page via a button from within the video.

You can also insert your calendar into the video and give others the opportunity to book a session with you while they watch the video.

Finally, you can embed your videos in emails or on your landing pages using simple embed codes that won’t slow down your website.

Pop-ups you can’t resist

Many marketers find pop-ups annoying. Well, pop-ups can be annoying, but ONLY if you don’t know how to use them.

Green Banana, a company from Israel, aero leads achieved a 400% increase in conversion rates simply by adding pop-ups to their website. Impressive?

No matter what the self-proclaimed marketing experts say, pop-ups work, you just need to know how to use them and not let them ruin the user experience.

One way to ensure you don’t overdo it with pop-ups is to thoroughly study and analyze your visitors’ behavior.

For example, you can show pop-ups only to returning visitors who have indirectly expressed their interest by visiting you again.

Another popular way to use a pop-up to increase your free trial signups is to show it to people who are just leaving and grab their attention.

However, if a visitor is reading a blog post and in the middle of it a pop-up appears asking them to take a free trial, they will most likely close the window.

With pop-ups, timing is most important.

HubSpot can be a great resource if you need quick pop-up inspiration.

See this blog post. The popup doesn’t appear immediately when you land on the blog post, but only after you’ve read almost halfway through the post or scrolled down to it.

Even after it appears, it does not hinder the user experience, but remains peacefully in a corner and thus does not bother anyone.