Advanced Facebook advertising tools

Creating a Facebook campaign involves many stages that have a positive impact on its success. Set the right goal, good text for your ad, high-quality images with the right call to action, a short and focused landing page, etc.

But even if you have successfully passed all these stages, the targeting phase can be the most important criterion, with a capital H. If we cannot target our audience in a meaningful and targeted way, we will reach an audience that is not relevant to us and we will simply waste our money.

In addition to a variety of ad types, Facebook gives you many segmentation options to help you target your exact audience. Among these options, you’ll find more advanced tools that can sometimes make the difference between a mediocre campaign and one that gives you the best possible ROI.

We’ve rounded up information on some of the advanced advertising tools Facebook offers, and you really should know about them!

Advanced Facebook advertising tools

1. Custom Audience

A custom audience is the best targeting option job function email list on Facebook today and ensures a 100% match of the audience exposed to your ad. You might be wondering how this makes sense. A custom audience is an audience based on lists of phone numbers or email addresses of specific users and where the ad is shown only to those people. This allows you to carefully select your audience.

We build this audience from a file we have, based on phone numbers and/or email addresses.

2. Look-a-Like audience

This targeting option causes Facebook to find the audience that is similar to your original custom audience and therefore considers it a high-value audience.

When you generate a look-a-like audience, increase conversion rate with squarespace pop-ups you choose to create it from your custom audience. Facebook recognizes the common characteristics of the people who make up that audience (such as demographics or areas of interest). Facebook then shows the ad to the look-a-like audience.

We recommend a look-a-like audience of at least 1,000 people. The quality of the original audience is also very important. For example, if the original audience consists of your best customers (customers who shop on the site and spend an average of $300 or more), rather than all of your customers (who shop on the site and spend an average of $50), this can lead to a higher quality look-a-like audience and better results.

This audience can be created based on the custom audience – from a file we have that includes a mailing list, phone app users, etc., but also from an audience that was on our website – remarketing (e.g. people who have visited our website before) or audiences based on our Facebook page.

3. Facebook remarketing

Remarketing means that you can target specific aero leads people based on their online behavior. For example, if a customer visits the website of a specific clothing store, they can offer clothing items that they viewed during the time they spent on the website. This way, the same store can access the audience that has a purchase intent. How is it done? By embedding a pixel code.

You can use remarketing to target different audiences, such as anyone who visited the website at a specific time, anyone who visited a specific page, anyone who visited a specific page and not any other pages, anyone who did not visit your website at a specific time, or anyone who did not visit your website at a specific time.

4. Conversion tracking

Using a short code (pixel) provided by Facebook and embedded in your website, you can track much more than just clicks on your Facebook ads. You can track conversions.

Additionally, using optimized conversions (oCPM), Facebook shows your ad to people who are more likely to take the desired action, such as filling a lead, signing up to your mailing list, making a purchase on the website, adding to cart, or completing other conversions on your website.