Important Email KPIs You Can’t Ignore

According to  email usage statistics, 99% of people in the UK check their personal emails every day. Are your marketing emails among those being opened or could your campaigns be performing better?

Most business owners want to see better results. Marketers consider an open rate of around 15% to be relatively good, but it still leaves a lot of business on the table. Is there a better way?

According to Statista, email marketing ranks second as the most popular marketing technique, next to digital marketing. As can be seen in the table below, only social media marketing surpasses it in terms of popularity.

There’s no question that social mediamarketing

Effective, but it can be expensive and time-consuming. Email marketing is much easier, less expensive, and may offer a better return on investment.

Unfortunately, using email to market whatsapp group iraq your business is a tricky business these days. With the flood of messages flooding in on customers, it’s hard to stand out from the crowd. In 2020, 306 billion emails exchanged hands. If your campaigns don’t hit the right tone, they’ll fade into obscurity.

You’re probably wondering how to optimize your campaigns. There are some tricks and tips you can try out.

 

However, you might be wasting your time.

Why? It’s simple: there are no general tips that work in every situation. To reach your target audience, you need a more personalized approach.

That’s why this article isn’t about how to 8 tips for writing email marketing copy that converts optimize your email campaigns. There are already plenty of articles online about that. Instead, we’ll discuss the essential marketing KPIs you should monitor. The data you collect will help you optimize your campaigns and discover the formula for success.

Does that sound good? Let’s not waste any more time and dive into the article.

What are good email marketing metrics? 

In short, you should focus on the following KPIs:

• list growth rate
• The conversion rate
• click-through rate
• bounce rate
• Open installment
• email sharing rate
• cancellation rate
• overall ROI

First, take a minute to set your goals

Before you begin, however, take some time to define your campaign goals. Do you want to convert customers, increase subscribers, or generate more leads ? You can choose one goal or multiple goals, as long as you carefully define what you want from the marketing blast.

The goals determine the tone and content of the email and who you send it to. Now that we’ve got those details out of the way, let’s take a closer look at each metric.

• list growth rate

Every salesperson understands that it’s better to focus on qualified leads. However, to successfully grow your business, you need a steady flow of leads. The same principle applies to your subscriber list, as natural attrition over time can have a significant impact.

To calculate your list growth rate:

1. Add the number of spam reports or complaints and unsubscribes
2. Subtract this amount from your total number of new subscribers
3. Divide the answer by the number of email addresses your database contains
4. Multiply the answer by 100

Why care?

You should be interested in this because afb directory this statistic shows how relevant and useful your emails are to your subscribers. All email lists are subject to some degree of turnover. People might lose interest, unsubscribe, mark the email as spam, or change their address.

If your email list has a 4% growth rate but 25% has gained new subscribers, it’s time to rethink your campaign. What’s driving your subscribers away?