7 Tips to Reduce Your Unsubscribe Rate

People will unsubscribe from your email list. It’s inevitable, but in moderation, it’s not a problem. The average unsubscribe rate across all email lists is about 0.17%. Of course, this number varies a bit depending on your industry and how often you send messages to subscribers.

If your list is shrinking faster than the number of subscribers you’re gaining, you need to take action. This post will share seven strategies you should follow to lower your unsubscribe rate and ensure a successful email marketing campaign .

1. Segment your list

A common beginner mistake is to constantly send the same emails to everyone on your list. The problem with this approach is that you’ll be sending out content that doesn’t match your subscribers’ interests, at which point you can expect your unsubscribe rate to skyrocket.

To avoid this problem, group your recipients by certain attributes so that you can send targeted emails to each group. This practice is called list segmentation.

Email list segmentation radically increases the whatsapp kuwait performance of email marketing campaigns:

Let’s say you run an online fashion store. Instead of sending an email to both men and women, you can send separate emails for each segment. If you run a pet store, you could send different emails to cat owners and dog owners.

 

You recognize the logic and advantages of this approach.

In addition to customer attributes, there are whatsapp mobile number database free download other ways to segment your list. For example, lead nurturing tools allow you to monitor subscriber actions both on and off the page. From there, you can differentiate between those who are just looking for products and those who are ready to buy products.

You can also segment based on your subscriber’s preferences. For example, Ferguson asked his subscribers directly about the types of emails they would like to receive:

Using email feedback from subscribers, Ferguson can tailor his email campaigns to the preferences of each subscriber group. The strategy leads to higher open rates and generates more conversions!

2. Use double opt-ins

With double opt-in, the subscriber is sent an your complete guide to social signals email message to confirm their interest in joining your list. After they click the confirmation link in the email you sent, they are added to your list.

Using double opt-in forms will help improve the quality of your leads.

If you want to lower your unsubscribe rates, double opt-ins are also the best choice. Double opt-ins help lower your unsubscribe rates because they help validate consent.

Sometimes people don’t realize that they agreed to receive promotional emails when they give you their email address. Maybe they just wanted to get their hands on the promo you’re offering. Or maybe, for some reason, they just thought they had to enter their email address to access your blog.

For example, if you run an online course platform ,  a student may have opted in to promotional emails to receive a discount. However, after that, they may no longer be inclined to receive emails from you. A double opt-in ensures that they know they are signing up to receive promotional material from you.

When you ask them to confirm their subscription, you know for sure that your marketing emails are welcome in your subscribers’ inboxes. According to GetResponse , that’s exactly why double opt-in email lists generate twice as many clicks as single opt-in email lists.

3. Write compelling subject lines

In digital marketing , you need to grab your afb directory audience’s attention instantly. This is true for email marketing too.

Pay close attention to your email subject lines – they’re the first thing people see in their inboxes. If the email subject line isn’t compelling, your subscribers won’t bother opening your emails. Worse, they might even unsubscribe.

Writing compelling subject lines will encourage your subscribers to click on your messages. Generally, subject lines that highlight the benefit a subscriber can get from reading your email work well.

Take a look at your inbox and look at the messages that stand out.