7 Mind-Blowing Marketing Statistics

This COVID-19 pandemic affected different industries differently. Some industries boomed while others were affected by the pandemic. For example, the e-commerce and entertainment industries saw record growth while the travel and tourism industry was hit the hardest. There were obvious reasons for this. As countries around the world started imposing lockdowns and restrictions on their citizens, they were forced to stay in their homes and were not allowed to travel.

This led to a rise in e-commerce sales as most people buy everything online. Even consumer behavior started changing and marketers need to adopt new strategies to stay relevant in the post-pandemic world. For this, marketers need actionable insights. That’s exactly what we’re going to give them in this article.

In this article, you will learn about amazing marketing statistics that will drive your future marketing strategy in a post-COVID world.

7 Marketing Statistics That Will Blow Your Mind

Here are seven insightful marketing statistics you wish you had known sooner.

1. People spend 8 hours every day consuming digital media

If you look at the graph comparing the time people spend on digital media and traditional media, you will see a huge contrast. The number of hours people spend on digital media is increasing to eight hours while the number of hours whatsapp number database free people spend consuming traditional media such as television, radio and newspaper is 5.5 hours and is showing a downward trend.

Marketers need to take an omnichannel approach to marketing to stay top of mind with their target audience. Start by building a professional website and publishing blogs regularly. Next, invest in paid search and guest posting on other authoritative sites in your niche.

Get local business listings and make sure all your contact information is there so customers can easily get in touch with your business. Double down on digital media and reduce your spend on traditional media.

2. Social and paid search saw positive growth during the pandemic

Two digital marketing channels that performed the best during this pandemic were paid search and social media . Moreover, we have seen that marketers have put their trust in these two channels, which is why they have also become quite competitive during this pandemic.

This is how digital marketers can leverage these two channels.

Use the Google Ads feature to launch targeted advertising campaigns
Increase conversions by launching Facebook conversion campaigns
Run B2B ads on LinkedIn by creating specific user segments using the LinkedIn website’s demographics feature

3. Digital advertising spending has reached $389 billion

Digital advertising spending was slow create awesome email campaigns with redcappi alternatives in 2020 but picked up in 2021. In fact, digital advertising spending grew only 2.4% in 2020 but gained significant momentum and grew by 17% in 2021. This represents a massive increase of 14.4% in a year. Today, digital advertising spending has reached $389 billion and will grow to $526 billion by 2024.

This clearly shows that if you want to stay ahead of your competition, you need to increase your digital advertising spend and use your budgets wisely.

Avoid Facebook advertising mistakes afb directory that cost you money. You will need to make money online to negate its negative effects. Start by running low-budget Facebook ads as a test case.

Plan your ads and select the right audience so your ad runs at the right time and reaches the people you want to communicate your message to.\

4. The main reason for the increasing video usage is the search for information about products and services

According to video statistics , video will account for 80% of all internet traffic by the end of 2021. The number of video users will continue to grow from 1.4 billion in 2016 to 1.9 billion in 2021. Did you know how many videos all these users watch every month? All these video users.