5 proven tips to make your brand stand

Regardless of your niche, to call today’s business landscape “competitive” would be an understatement. With so much competing content, it’s becoming increasingly difficult to stand out as a brand and grab your customers’ attention.

It’s no longer about creating a business website and sharing some content on your social media profiles to drive traffic and sales. You need to invest time and effort into developing a strong content strategy that will help acquire, engage, and retain more customers.

So what exactly can you do to stand out as a brand? While there are many things you can try, here are five tried-and-true tips to help you stand out.

#1 – Use videos

Video is all the rage. YouTube, not Yahoo or Bing, whatsapp number data is now the second-largest search engine after Google. Its customers love watching videos on just about everything, from how-tos and reviews to recipes and interviews.

Not surprisingly, Cisco predicts videos will account for 82% of all consumer internet traffic by 2022 – 15 times higher than in 2017.

Additionally, 70% of businesses say videos increase brand awareness and 85% of people say videos help them engage with brands more effectively, according to Renderforest .

So videos can be a great way to differentiate your brand from the competition and maybe even go viral.

Create a YouTube channel for your brand and post videos on it regularly. Don’t forget to post on other major social platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn (especially if you’re in the B2B space) so your content gets the most exposure and interaction possible.

Creating high-quality video content is consistently more challenging than text-based content. Here are a few low-cost, high-yield ideas to get you started:

Screencast tutorials and educational presentations.
Video testimonials from satisfied customers.
Behind the scenes of your brand, for example a tour of your workplace or teams in action.
DIY animated explainer videos.
expert interviews.

#2 – Provide content your customers really want

As you know, the internet is overflowing with lackluster content these days with over 7.5 million blog posts published every day, so if you want to stand out and capture your audience’s attention, you need to publish content that is not only of the highest quality but also meets the needs and wants of your target audience.

You can conduct social listening and competitor how to build your email list with mailvio popups research, but the best way to learn more about your audience’s preferences is to ask them directly. That means create short survey forms and share them via email newsletters and on social media. Place it on your website, too. Encourage more responses by offering incentives in exchange for completing the survey (such as a discount or free trial).

Then, continually update your content strategy based on the insights from the surveys and research. Go beyond blog posts – infographics, videos, podcasts, etc. – to attract new segments of your audience, as not everyone likes to read long articles.

Some people may prefer to listen to your article on the go. Others may prefer to watch a short video to go along with it, so transform your content into different formats to get the most out of each part.

If you’re interested in B2B, publishing well-researched, data-driven, and insightful content like white papers, case studies, and webinars is a great choice.

#3 – Interact authentically with your audience on social media

As a brand, social media allows you to have a afb directory more “human” interaction with your customers.

You can abandon the formal way of communicating (e.g. via email or phone) and take a more colloquial approach to addressing customers, responding to comments and questions in an informal but helpful way. Use emojis and slang to speak like a person with personality.

This will make your brand more likeable and likable.

Encourage conversation with your customers by asking them directly for a comment. Something like “Share your favorite __ with us” or “What’s your best advice on __?” in your caption or even by commenting on your followers’ posts can spark great engagement.

When potential customers come across your authentic and entertaining social media conversations, they are likely to follow you and even consider you over your competitors.