5 critical metrics you need to track to improve your customer experience
17Did you know that 50% of your customers will stop visiting your website even if they like and enjoy your products just because their experience during the process was not satisfactory?
It’s frightening! we know! but it’s true.
You can no longer simply rely on the quality of your goods and services or the more than fair prices you offer. Instead! these are once again times when the customer is king. And their experience with the task of purchasing your products online is becoming more and more important than the satisfaction they get from the item itself.
According to the US organization statistics
published by Nicereply the estimated cost of consumer product switching due to a bad experience amounts to $1.6 trillion in the US alone! whatsapp group in iran while the same mass is willing to pay up to 16% more if satisfaction with the process is higher.
Some studies show that a company that provides a pleasant experience to its customers has a 17% higher chance of growth each year compared to its competitors. Research has also shown that such companies have a 68% chance of improving their online reputation within five years.
These statistics in themselves show the true value of a good customer experience . Some other important reasons could be the following:
Only if a consumer likes your services in
Addition to your product! he or she will buy the same thing again and again. Moreover! there is a higher chance that they will spread your knowledge among family and friends. This brings you a constant stream of income that continues to grow with each passing day.
- customer loyalty
No matter how long they’ve been loyal to your brand! people are always looking for better deals and products. However! if the joy of interacting with your people and processes exceeds their expectations! they’ll want to continue using your business even at a higher cost.
- employee experience
An employee’s experience during their time afb directory with you is just as important as your customer’s because at the end of the day! what people are buying is being sold to them by someone on your team and ensuring that both parties have a good time in the process is a sure way to ensure that both will stay with you long-term and do their best for the benefit of the same.
Key CX metrics to track and improve
While we believe there are multiple metrics for customer satisfaction and that your company may have its own tools to measure customer satisfaction! here is a list of some key metrics that you can track in real time to determine where you stand.
This also gives you the opportunity to change how to build your email list with mailvio popups your approach and improve the factors that may be performing better than they currently do.
Let’s go:
Net Promoter Score (NPS)
In layman’s terms! the NPS answers the question of how likely an existing customer is to recommend the company to their friends! family! colleagues! and peers. It is a single survey question that has been used extensively by companies around the world to collect consumer feedback since its inception in 2003. Many Fortune 500 organizations are also prominently featured in this record! including Apple and Airbnb.
Your NPS is the one that can tell you exactly what your customers think about your services and your brand in terms of positive! negative and neutral.